Marketing Analysis
Every software product manager has one target: to maximize profit from his software product. To achieve this goal, exact knowledge of the market is essential.
Questions like: "Who are my customers?", "What machines do they use?", "What is their download behavior?", "What is their Internet connection speed?" etc. need to be answered. In addition, both revenues from different sales channels and corresponding direct costs need to be continuously monitored.
We provide a complete set of services and tools to control revenues and costs in electronic download sales channels. Reports on important marketing key data can be generated in real-time and at any time.
Seamlessly integrated with getPlus® and NOSSO® Download Solutions, these controlling tools facilitate instant access to real-time customer data and marketing statistics. Every single download can be tracked and categorized. Valuable marketing data is being generated continuously, putting software product managers into the position to closely monitor the success of e.g. marketing campaigns and website improvements.
Key data includes but is not limited to:
- Number of downloads started
- Number of downloads completed / not completed
- Number of downloads paused
- If interrupted, at what percentage
- Downloaded TBYBs that have (not) been purchased (yet)
- Date and time of download
- Proof of delivery (sign off)
- Operating system
- MSI support / service packs on machine
- Operating system language
- Installed software components and versions
- Pre-installed components of download package
- Hardware / components used
- Download duration
- Internet connection type and speed
- IP / download provider where download came from
- Server that provided download link (referral check)
- IP that download went to
- Country / location that download went to
- Used code page
If you are interested in gaining precise knowledge of your download market
please don't hesitate to contact us:
- Send us an e-mail to solutions@nosltd.com (optionally you can use our web mail form)